The Farm-Infused Brewers Fair was a unique event that brought together local farmers, breweries and suppliers to share their bounty, source quality local ingredients and build lasting partnerships. The brand and marketing needed to reach two specific target groups, brewers and farmers, with the latter being a particular challenge. While marketing the event, it also needed to be planned, facilitated and managed on site.
I led the logo design, social media and email promotions, event page management and created the participant showcase video, while also assisting with conceptualization and day-of facilitation.
Several email campaigns were created and sent through our partnership with the Carolina Farm Stewardship Association.
The fair was held in Wilmington, NC and was accented with plaid tablecloths, pennant banners, string lights, and a projected video featuring all of the farmers and suppliers in attendance to give the event an authentic farmer's market feel.
